The following information explains Alpha’ policy regarding any personal information you may supply to us when visiting our Site. Alpha’ goal in collecting personal information online is to provide you with a personalized web experience. By knowing your preferences we can deliver relevant information that meets your needs, and ensures that your visit to our site is quick, easy and productive. Alpha collects personally identifying information only when you register for personalized information at our Site. Alpha will not sell, rent or share this information with any other organization. When you register for certain sales promotions we may share the information with an Alpha channel partner that we feel can help meet your needs. If you don’t want to have this information distributed to others, or if you want to tell us that you do not wish to receive additional information from us, please contact us.